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Viral Videos Now Prime-Time TV
- by Jim Edwards
© Jim Edwards - All Rights reserved
http://www.WebsiteVideoSecrets.com
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I flipped on VH1 yesterday and sat enthralled as a rap
artist with colorful language skills hosted "Web Junk 20"
where they played 20 videos plucked from the web and
played them on cable TV.
Last night I saw that Bravo Channel now airs a show
called "Outrageous and Contagious
Viral Videos" in the afternoon and evening.
The show features videos found online, focusing on
funny, creative and "blooper" style
content (though they skipped the foul-mouthed rap star).
Though most of the viral videos currently getting air
time on TV get ooh's, aah's and laughter, the fact that
"viral
videos" are now a part of everyday reality has serious
business implications.
For those of you without a teenager or that one
"special" friend who always sends the
latest joke or video every time you open your in-box,
let me bring you up to speed.
A "viral video" is a video played from a web page or as
a file on your computer. It goes "viral" because one
person sees it and passes it on to
more people, who in turn pass it
on to their contacts (like a cold virus).
This social interaction is the gas in the video's tank
to help it drive around the web, sometimes getting millions
of views all over the world.
Now, once we get beyond the
"jackass" stunts, bloopers, and
giggles, the principles that drive viral videos can help
generate serious traffic to business websites.
These videos go viral in a general market because they
play to interests and emotions we all share, including:
laughter,
horror, lust, and sadness. In the absence of any other
common factors, we, as humans, all love to laugh,
etc.
In business, we've learned that niche markets make it
much easier to sell a product or
service because we can group people based on profession,
physical characteristics, and interests.
For example, a dental supply salesman knows to target
dentists and hygienists, and would not bother calling on a
craft store.
On the web, a dog trainer knows they should target dog
lovers, and if they're really smart, they target owners of
a specific breed of dog.
Anyone who sells anything to anyone online can harness the
power of viral videos to get traffic to their website
simply by targeting their videos at a specific audience and
appealing to the same emotions that encourage
people to pass along other viral videos.
** Humor **
Put a smile on people's faces, make them laugh, give
them a moment's break from a hectic day and they'll love you
for
it (and want to share it with their friends).
Who says you can't make a "how to" video for your
customers wearing a chicken suit!
** Short and Sweet **
The best videos that keep people's attention last under 6
minutes. When starting out, try to keep your videos under
2 minutes, especially if they contain mostly "commercial"
content.
** "Ask To Pass" **
Sometimes a simple sentence of "Hey, if you like this
video, feel free to pass it along to a friend" at the end of
your
video will start the viral effect rolling.
** Go Where The Viewers Go **
Once you've distributed your video to your existing
customers and asked them to share it, put your videos out
where new people can see them.
Start with
http://Video.Google.com, iFilm.com, and YouTube.com and then
keep
your eyes open for new places to post your videos to attract
new viewers.
--
Jim Edwards is a syndicated newspaper columnist and the
co-creator of an amazing course that will teach you
step-by-step and click-by-click how to get your own
money-making
videos posted online...
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"Finally! A Quick and Easy Way For YOU To Painlessly
Create, Post and PROFIT From Your Own Money-Making
Online Videos... Without Being a Computer Geek or
Paying Outrageous Fees To A Webmaster!"
=>
http://www.WebsiteVideoSecrets.com
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Google Creates Video "Vending" Machine Online
- by Jim Edwards
© Jim Edwards - All Rights reserved
http://www.thenetreporter.com
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It's really no secret that search giant, Google.com, wants
to own the gateway to all media online.
They operate the Web's most popular search engine, largest
free blogging service, and one of the largest news services
online.
Recently, Google started offering video from their website.
Google's video offerings so far, comprised mostly of
documentaries, news, and daytime talk TV programs,
represented a testing device to get the kinks out of their
video delivery and search system.
Now, thanks to widespread availability of high-speed
Internet access, inexpensive desktop video editing, and the
emergence of portable video players, Google is steadily
ramping up what will surely become the Web's first video
"vending" machine.
Log on to Video.Google.com and search a limited number of
available TV shows.
Curiously, most do not allow you to play video, only to see
still screen shots of the show and read a transcript taken
from closed captioning for the hearing impaired.
However, based on the fact that Google recently started
accepting video submissions through their website, this
format is about to change drastically.
Originally, speculation about Google's new video service
centered squarely on video "blogging, " where online
pundits would share their thoughts in video rather than
written form.
However, after releasing more details, it appears that
Google maintains much grander plans for online video than
just allowing people with a camcorder to rant and rave.
Currently Google is in the "gathering" stage. This means
they are accepting video submissions from content providers
with very few restrictions.
Basically, Google says they want original content, no porn
or offensive content, and they want it in a very specific
video format (mpeg2 or mpeg4 with MP3 codec).
Other than that, the sky is literally the limit. For
specifics, log on to https://upload.video.google.com/ and
click the "Find out more" link.
Right now it appears that Google decided to gather as much
content as possible before offering any of it to the
public, so you currently can't view any videos.
Google also states that they will allow content providers
to either charge for their videos or allow viewers to watch
them for free.
Google states they will collect the money, take a small
fee, and pay the content provider. This alone should excite
anyone who sells content online because the barrier to
entry (high-speed servers, video delivery, credit card
processing, customer service) just got a lot lower.
Plus, it's a safe bet that Google will find a way to
integrate revenue producing videos into their pay-per-click
program.
Combine all this with the recent emergence of truly
portable digital video players (Sony PSP, Creative Lab's
Zen Media Center), and beginning of video-on-demand through
the Internet just arrived. Now this doesn't mean growing
pains won't occur.
The biggest drawback to searching for and finding online
video is that each video file must have a text transcript
associated with it in order to get properly indexed by a
search engine.
In the beginning, this will slow the production of new
material.
Despite these and other growing pains, plan on Google
opening up the first and largest video "vending" machine
online within 12 months.
--
Jim Edwards is a syndicated newspaper columnist and the
co-creator of an amazing course that will teach you step-by-
step and click-by-click how to finally create your own
money-making mini-sites...
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"Finally! A Quick and Easy Way For YOU To Painlessly Create,
Post and PROFIT From Your Own Money-Making Online Videos...
Without Being a Computer Geek or Paying Outrageous Fees To A
Webmaster!" (Even If You Can Barely Point-and-Click)
Click Here => Your Affiliate Link
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Create Your Own Online Marketing "TV" Station
- by Jim Edwards
© Jim Edwards - All Rights reserved
http://www.IGottaTellYou.com
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It will happen!
TV and the Internet will eventually merge into one giant
multi-media "melting pot" that includes everything from live
footage and old reruns to garage videos posted by your next
door neighbor’s kid.
Just like cable TV fractured network TV, the Internet will
enable everyone with a voice, a video camera, and something
to say to fracture cable TV even more.
But the real TV revolution on the Internet will only happen
when marketers stop trying to copy TV, with its commercials
and outdated modes of revenue generation, and start copying
the "pay-per-view" and "infomercial" models.
One company at www.TVexe.com has started offering television
broadcasts from around the world via Internet streaming.
The free software (with optional one-time $25 upgrade)
allows you to stream TV feeds from around the world to your
desktop through a broadband connection.
The picture rates a "C+" on the quality side, but, just like
Internet telephony 6 years ago, you can expect the quality
to improve quickly.
If they can keep costs down long enough to figure out how to
make money, this company will likely succeed because they
provide programming that’s virtually impossible to get
anywhere else.
But, for the rest of us "mortals" who want to stream our
images, video, and audio across the Web, trying to provide
"live TV" broadcasts spells the kiss of death in both time
and money.
For the vast majority of companies doing business online, it
will prove virtually impossible to get a meaningful number
of people to show up to a website at "8:00 P.M. Eastern" for
tonight’s live "TV" broadcast.
But what will work online is adopting the "pay-per-view"
model found in hotels where you watch the program you want,
when you want. Offering website visitors video content they
can download, start, stop, play, pause, and view on their
own schedule holds the key to online "TV" success.
I hate to make this overly simplistic, but bottom line: an
effective online "TV Station" only needs a basic website and
the ability to allow "viewers" to download or stream video
files.
All of us get two basic options when it comes to creating
content to deliver from our "TV Station" website.
First, you can do "screen capture" video, which combines
video of the action taking place on your computer screen
with your voice as narration, to create excellent
instructional content.
You then allow viewers to download this "TV program" from
your website either free or for a free.
Two programs enable you to do this quickly and easily:
"Screen Cam Generator" from http://www.ScreenCamSoftware.com
and "Camtasia" from http://www.TechSmith.com.
Your second option involves using full-motion video, either
from a web-cam or a camcorder.
The content most easily gets published online either as a
WMV file (Windows Media Video) played with Microsoft’s Media
Player, or FLV file (Flash Video) played with the free Flash
"plug-in" found in most Web browsers.
Regardless of which option you choose, remember: unlike
traditional TV, successful models of "TV-style" content
online will empower the viewer to watch when and where they
choose.
--
Jim Edwards is a syndicated newspaper columnist and the
co-creator of an amazing course that will teach you step-by-
step and click-by-click how to finally create your own
money-making mini-sites...
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"Finally! A Quick and Easy Way For YOU To Painlessly Create,
Post and PROFIT From Your Own Money-Making Online Videos...
Without Being a Computer Geek or Paying Outrageous Fees To A
Webmaster!" (Even If You Can Barely Point-and-Click)
Click Here => Your Affiliate Link
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Online Video Predictions For 2006
- by Jim Edwards
© Jim Edwards - All Rights reserved
http://www.thenetreporter.com
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About this time every year I make a few predictions about
what will rate "HOT" for the coming year in the online
world. Last year, among other things, online audio topped my
list for 2005.
This year, 2006, I see full-motion online video as the
"killer app" to revolutionize website communications and
ecommerce.
Bottom line: with a digital camcorder and some basic
software, you can transform your website into the Home
Shopping Network, and with distribution tools like
Video.Google.com and video Podcasting on Apple's iTunes, you
can broadcast to the masses just like CNN.
Several major changes in 2005 set the stage for full-motion
video online.
These include faster, cheaper computers, improved video
creation and conversion software, and widespread adoption of
the free "Flash" Web browser plug-in (works on PC and MAC).
Combine these changes with the fact that over 50% of all
Internet users in the United States got high-speed access as
of 2005, and you set the stage for an online video
revolution.
In 2006, you will see the equivalent of little online TV
stations cropping up all over the Internet.
Along with the free-form, "anything goes" content of video
blogging (vlogging), commercial use of full-motion video
will fall into 4 basic categories.
Website "Infomercials" - Any savvy business knows the
Internet actually represents the largest direct-response
advertising medium ever seen.
As such, infomercial techniques of late-night fitness, self-
improvement, and real estate gurus will spill over into
other niche markets online.
Though initially not 30-minutes long like their TV
counterparts, online infomercials will last 2-5 minutes -
long enough to get all the main sales points across.
Live Demonstrations - If a picture is worth a thousands
words, then full-motion video is worth 100,000 words!
Any product that easily gets sold once people see it in
action will greatly benefit from online video.
Also, service businesses such as Realtors can now easily and
inexpensively create full-motion video home tours.
And, sellers on the popular eBay auction site can now show
and demonstrate their items rather than depending strictly
on text and static pictures to make the sale.
Before and After - Anyone selling a diet product, skin care,
cleaning, car repair or other product promising specific
results for the end user can now "show and tell" using full-
motion online video.
Imagine the impact of showing concrete evidence in "before
and after" video to help you make the sale online.
Product Testimonials - Despite widespread acceptance of
online shopping and ecommerce, many people remain skeptical
and somewhat leery of purchasing anything online, especially
based strictly on promises made on a website.
With video testimonials you can put their minds at ease by
showing video of people who used and benefited from the
product or service.
Imagine the impact that will have on the trust and
credibility for any website.
A word of caution to all would-be online videographers:
dial-up users still make up a huge part of the online
population, so you must always try to offer them a dial-up-
friendly option to watch your video or receive your
information.
Don't cater strictly to the high-speed crowd because you'll
alienate a significant portion of the marketplace.
--
Jim Edwards is a syndicated newspaper columnist and the
co-creator of an amazing course that will teach you step-by-
step and click-by-click how to finally create your own
money-making mini-sites...
Click Here => Your Affiliate Link |
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Free Websites Showcase Your Videos Online
- by Jim Edwards
© Jim Edwards - All Rights reserved
http://www.thenetreporter.com
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If you didn't realize that video will take over online this
year, you haven't been paying attention.
Everything from video blogs to full-blown website
infomercials keep cropping up all across the Internet.
The driving force behind this video explosion is a
combination of cheap bandwidth, easy-to-use authoring tools,
and Flash video (a video format that works on both PC and
MAC).
With the sudden increase in homemade videos about everything
from "how-to break dance" to infomercials about real estate
products, it seems only natural that another explosion
should follow: the appearance of numerous websites that
showcase these homegrown Steven Spielberg's.
In fact, these online videos have gained so much popularity
some have even crossed over into mainstream television.
Of the three main online video hosting services I looked at,
they all shared the following characteristics.
They all allow you to upload your video and host it free of
charge, making it super easy for even the most technically
challenged videographer.
They all allow visitors to search their sites using
keywords, so describing your video and choosing a good title
(with keywords people search for) will help increase your
exposure.
One of the most exciting features common to these sites is
that they allow you and others to get copy-and-paste code
that you can place on a blog or website (or anywhere else
you can paste html code) and display a video without hosting
it yourself.
This one feature can cause an explosive "viral" effect if
you create a video that appeals to a mass audience because
people can not only pass it along, but post it in additional
locations for everyone to see.
Video.Google.com - Google's video service makes it possible
to upload and play your videos for people searching through
their growing catalog of homegrown video.
You'll find everything from web-cam karaoke to infomercials
and "live" seminars. One of the best things about Google
video is the daily report about how many pages views your
video got during the previous day or week.
Also, Google allows you to charge for your videos if you
want, something the other sites don't yet offer.
A disadvantage of the service is that, of the three, Google
Video takes the longest to approve your videos and make them
available, sometimes taking 48 hours or longer to make a
video "live."
YouTube.com - YouTube seems to want to foster a feeling of
community with its video portal.
Unlike Google Video, which requires a separate software
program to upload video, YouTube allows users to upload
video right through their website interface. Of the three
sites profiled here, YouTube's embedded player makes it
easiest to share and pass along video from a blog.
They also approved my video and had it live online in less
than 10-minutes.
IFilm.com - The coolest thing about IFilm.com is the fact
that they have a show on VH1 every Friday called "Web Junk
20" which features the funniest web videos of the week on
real television.
They also actively promote the concept of "viral videos"
with a separate category in their directory profiling videos
you want to share.
The only negative was that their pass-along player forces
viewers to watch a short ad about IFilm at the beginning,
something the other two don't do.
--
Jim Edwards is a syndicated newspaper columnist and the
co-creator of an amazing course that will teach you step-by-
step and click-by-click how to get your own money-making
videos posted online...
-=-=-==-=-=-=-==-=-=-=-=-=-=-=-=-=-=-=-
"Finally! A Quick and Easy Way For YOU To Painlessly Create,
Post and PROFIT From Your Own Money-Making Online Videos...
Without Being a Computer Geek or Paying Outrageous Fees To A
Webmaster!" (Even If You Can Barely Point-and-Click)
Click Here => Your Affiliate Link
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